Digital Analytics: Paid, Owned, & Earned Media


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question 1 of 3

Which of these is an example of owned media?

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1. Shantal believes that her product is the best. She does not have a lot of capital to put toward marketing nor does she have a lot of time to create content. What type of digital marketing would be best for Shantal and why?

2. Which form of media has analytics that are the most difficult to measure?

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About This Quiz & Worksheet

See what you know about paid, owned and earned media by using the quiz and worksheet. You need to know what each media form looks like for the quiz.

Quiz & Worksheet Goals

Use these materials to check your knowledge of:

  • A form of digital analytics that can be collected from owned media
  • Form of media that businesses don't have any control of
  • An example of owned media
  • What word of mouth is part of
  • A type of media that a business contracts with a third party

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on media forms
  • Interpreting information - verify that you can read information about what word of mouth is part of and interpret it correctly
  • Information recall - access the knowledge you have gained about an example of owned media

Additional Learning

Learn more about these media forms by reading through the lesson called Digital Analytics: Paid, Owned, & Earned Media. These objectives can be completed because of this lesson:

  • Define digital analytics
  • Identify the different types of data
  • Review characteristics of different media forms