Parametric & Non-Parametric Tests in Marketing Research


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Which type of marketing research test offers a higher degree of conclusiveness but requires a normal distribution before yielding accurate results?

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1. Which statement about a non-parametric test is FALSE?

2. In statistics, a normal distribution is sometimes referred to as a _____.

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About This Quiz & Worksheet

What is a normal distribution? What should a market researcher ask when choosing a research methodology? These questions reflect the kind of knowledge you will need to answer the questions appearing on this quiz/worksheet assessment.

Quiz & Worksheet Goals

For this quiz, you must:

  • Identify the type of test offering a higher degree of conclusiveness while requiring a normal distribution
  • Differentiate between true and false statements about non-parametric tests
  • Recognize another phrase used for normal distribution
  • Note what is removed when discarding values in the extreme ends of the curve
  • Select the most important question asked by a market researcher when choosing a research methodology

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as which type of test offers a high degree of conclusiveness but requires normal distribution to yield accurate results
  • Information recall - access the knowledge you've gained regarding non-parametric tests
  • Knowledge application - use your knowledge to answer questions about normal distribution and what market researchers ask when choosing research methods

Additional Learning

Read up on more details about this topic by reviewing the lesson titled Parametric & Non-Parametric Tests in Marketing Research. You will have the opportunity to study more information about:

  • Why a non-parametric test would not be considered by the company outlined in a given scenario
  • How the terms 'mean' and 'median' are defined
  • Which scale is most reliable for making decisions based on data