Perceptual Mapping in Marketing: Definition, Techniques & Examples


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question 1 of 3

What's the best explanation of perceptual mapping?

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1. What are two common types of perceptual mapping?

2. What are typically used as the dimensions in perceptual mapping?

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About This Quiz & Worksheet

Do you understand what perceptual mapping is? Test your knowledge with this quiz. To pass the quiz, you'll need to know techniques and uses for perceptual mapping.

Quiz & Worksheet Goals

Students will be quizzed on:

  • Two common types of perceptual mapping
  • Perceptual mapping dimensions
  • How to represent consumer responses for analysis
  • What preference mapping can tell you

Skills Practiced

  • Defining key concepts - ensure you can accurately describe perceptual mapping
  • Interpreting information - verify you can read information about preference mapping and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related perceptual mapping lesson

Additional Learning

Pull up the lesson called Perceptual Mapping in Marketing: Definition, Techniques & Examples to find out more. This lesson will help you:

  • See examples of perceptual maps
  • Find out how to collect data for perceptual mapping
  • Describe what the techniques in perceptual mapping involve and their characteristics
  • Know the subjective nature of what perceptual mapping can show