Permission Based Email Marketing: Definition & Rules


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What is another term for opt-in email marketing?

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1. Who defined permission-based marketing?

2. A/An _____ is a real-time database which uses set criteria to determine if an IP address is sending email which is considered to be spam.

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About This Quiz & Worksheet

Use this quiz to see what you remember about permission based email marketing. See if you can explain what this type of marketing is and how it functions.

Quiz & Worksheet Goals

In this set of questions, you'll find out if you know about:

  • The system used to identify emails considered to be spam
  • Who helped define this style of marketing
  • The different types of promotional incentives

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as the various names for this type of email marketing
  • Information recall - access the knowledge you've gained regarding the types of email that can be sent without express permission
  • Knowledge application - use your knowledge to answer questions about the individual who defined this type of marketing and how email servers decide what is and is not spam

Additional Learning

If you would like to learn more about this type of digital marketing, review the lesson titled Permission Based Email Marketing: Definition & Rules. This lesson helps you understand:

  • The average number of emails sent a day
  • Why purchasing an email list is considered a poor business practice
  • The effects of the CAN-SPAM Act
  • The importance of the unsubscribe link