Personalized Marketing: Strategy & Benefits


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question 1 of 3

Personalized marketing uses _____ to target relevant messages to individual consumers.

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1. What is meant by the concept of personalized marketing?

2. How does e-commerce retailer Amazon use personalized marketing?

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About This Quiz & Worksheet

Complete this worksheet and quiz to gauge your understanding of personalized marketing. Topics addressed on the quiz include different strategies for personalized marketing and the benefits of this type of marketing.

Quiz & Worksheet Goals

You'll get to assess your familiarity with:

  • The definition of personalized marketing
  • How personalized marketing works
  • Benefits of this type of marketing
  • How data collected by a brand can be used to create personalized marketing campaigns

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on personal marketing techniques
  • Information recall - access the knowledge you have gained about the benefits of personalized marketing
  • Interpreting information - verify that you can read information about how Amazon uses personalized marketing and interpret it correctly

Additional Learning

Learn more about this form of marketing by utilizing the lesson called Personalized Marketing: Strategy & Benefits. This lesson makes it possible to:

  • Determine why companies rely on personalized marketing
  • identify the steps involved in personalized marketing
  • See which major companies have started relying on personalized marketing techniques