Personality Effects on Experiential Consumption


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question 1 of 3

What is experiential consumption?

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1. Where might a person with a very outgoing personality purchase tickets to?

2. Which one is NOT a way companies are marketing to consumer's personalities?

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About This Quiz & Worksheet

In order to assess your knowledge of the personality effects on experiential consumption, go through the quiz/worksheet combo. To pass, you'll need to know some different marketing terms and understand the concept of marketing to personalities.

Quiz & Worksheet Goals

Complete these materials to gauge your knowledge of:

  • The term for pleasure as a motivator for achieving goals
  • How companies are marketing to consumers' personalities
  • Term for when our emotions influence the products we buy
  • What an outgoing person might buy tickets to
  • What's exemplified by a company appealing to a consumer's love of a certain band

Skills Practiced

  • Information recall - access the knowledge you have gained about the word for how our pleasures motivate us to achieve our goals
  • Reading comprehension - ensure that you draw the most important information from the lesson on personality and experiential consumption
  • Interpreting information - verify that you can read information about how companies do and do not market to consumers' personalities and interpret it correctly

Additional Learning

Take a closer look at this marketing topic with the lesson titled Personality Effects on Experiential Consumption. Objectives you can cover include:

  • Determine what influences a consumer's buying decisions
  • Examine the importance of marketing
  • Analyze the relationship between buying decisions and emotions
  • Explore sample scenarios involving a consumer