What is Personalized Marketing? - Definition & Examples


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question 1 of 3

What is the purpose of personalized marketing?

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1. You can capture data for personalized marketing in all of the following ways EXCEPT which?

2. What do cookies have to do with personalized marketing?

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About This Quiz & Worksheet

What is personalized marketing? You can find out how much you know about this form of marketing and its purpose by using the quiz and worksheet.

Quiz & Worksheet Goals

You'll be tested on the following topics:

  • How buyer personas can help with personalized marketing
  • Benefits of personalized marketing
  • The purpose of personalized marketing
  • How to capture data for personalized marketing

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on personalized marketing
  • Information recall - access the knowledge you have gained about what cookies have to do with personalized marketing
  • Interpreting information - verify that you can read information about the purpose of personalized marketing and interpret it correctly

Additional Learning

To find out more, check out the lesson What is Personalized Marketing? - Definition & Examples, which covers:

  • What a buyer persona is
  • Goals of personalized marketing
  • Personalized marketing examples