Using Personas in Visual Storytelling


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question 1 of 3

Why should judgements not be made early on in the brainstorming process?

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1. Why would brainstorming want to generate many persona ideas?

2. How can mind maps be useful in brainstorming?

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About This Quiz & Worksheet

Personas can be used in the visual storytelling process in order to connect with an audience. Test your knowledge of the use of personas with questions on key topics like the reason judgments shouldn't be made early in the brainstorming process and the reason brainstorming aims to come up with so many persona ideas.

Quiz & Worksheet Goals

You'll be responsible for answering questions on these points:

  • Usefulness of mind maps in brainstorming
  • Relationship between personas and archetypes
  • Importance of targets seeing personas as 'Just like me'

Skills Practiced

  • Making connections - use your understanding of archetypes and how they're connected to personas
  • Knowledge application - use your knowledge to answer questions about the reason mind maps are useful in the brainstorming process and the significance of coming up with many ideas for personas
  • Information recall - access the knowledge you've gained regarding why judgments should be avoided in the initial stages of brainstorming

Additional Learning

You can keep learning about creating personas in the accompanying lesson named Using Personas in Visual Storytelling. The following topics will be covered:

  • Purpose of visual storytelling
  • Definition of a persona
  • Methods for determining the most appropriate persona to use
  • Questions to consider while brainstorming