Persuasive Strategies in Business Communication Video


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What are the three types of persuasive strategies used in business communication?

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1. Which type of persuasive strategy uses the credibility of the author or source to support a call for action?

2. What type of persuasive strategy appeals to an audience's needs, emotions or values?

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About This Quiz & Worksheet

Examining how to best get others to do what you would like, this quiz and corresponding worksheet will help you gauge your knowledge of persuasive strategies in business communication. Topics you'll need to know to pass the quiz include understanding the three main types of persuasive strategies as well as knowing the type calling on the credibility of the author.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to test your knowledge of:

  • Three types of persuasive strategies used in business communication
  • Type calling on author credibility
  • Appealing to the audience's needs, emotions or values
  • Strategy using statistics and facts
  • Features of an effective argument

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding the characteristics of the pathos strategy and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about three types of persuasive strategies
  • Distinguishing Differences - compare and contrast topics from the lesson, such as logos and ethos

Additional Learning

To learn more about how to win over your audience, review the corresponding lesson on the Persuasive Strategies in Business Communication. This lesson will help you:

  • Understand what persuasive communication is
  • Describe the purpose of such type of communication
  • Identify the three types of strategies involved in persuading others
  • Explain the characteristics of each strategy
  • Appreciate how you can appeal to the audience's needs or emotions