Place Strategy in Marketing: Examples & Definition


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The fundamental role in the marketing mix of a product or service is called?

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1. The emergence of the internet and social networks has provided:

2. Sam's Club or Costco are examples of _______?

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About This Quiz & Worksheet

Test your understanding of the place strategy in marketing with this quiz/worksheet combo. Key topics to know for the quiz are what physical stores offer consumers and how the internet/social media has influenced marketing strategy.

Quiz & Worksheet Goals

In these assessments, your understanding of the following will be tested:

  • Classification of stores such as Sam's Club and Costco
  • Strategy by which companies place their products to attract customers
  • How the Internet has changed marketing

Skills Practiced

In addition to reinforcing your understanding of concepts, these tools allow you to practice:

  • Reading comprehension - ensure that you draw the most important information from the related business lesson
  • Information recall - access the knowledge you've gained regarding how the emergence of the Internet has changed marketing
  • Making connections - use understanding of the connection between physical stores and customers

Additional Learning

Learn more about place strategy by referring to the lesson Place Strategy in Marketing: Examples & Definition. This lesson contains these objectives:

  • Define place strategy
  • Identify examples of distribution channels in marketing
  • Differentiate between wholesale, direct sales, and sales representatives