Porter's Generic Strategies: Low Cost, Differentiated & Focus


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What are the two factors considered in Porter's matrix of generic strategies?

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1. Which of the following is NOT one of Porter's generic strategies?

2. Which generic strategy does Porter believe is best?

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About This Quiz & Worksheet

Assess your understanding of the various Porter generic strategies with this quiz and worksheet. You'll need to identify situations and examples of these strategies being applied in real life in order to excel on the quiz.

Quiz & Worksheet Goals

These assessments will test you on the following:

  • Factors considered in Porter's matrix of generic strategies
  • The names of Porter's generic strategies
  • Examples of companies that pursued low-cost strategy

Skills Practiced

Students will practice the following skills:

  • Information Recall - access the knowledge you've gained regarding the strategy Porter believed is best
  • Reading Comprehension - ensure that you draw the most important information from the lesson on Porter's generic strategies
  • Knowledge Application - use your knowledge to answer questions about the term for companies that try to be everything for all customers

Additional Learning

Learn about Porter's Generic Strategies by reviewing the lesson Porter's Generic Strategies: Low Cost, Differentiated & Focus. Objectives covered include:

  • Review Porter's matrix
  • Know the four generic strategies
  • Review strategic focus and advantage