What Is a Portfolio Matrix in Marketing? - Definition & Model


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What is a portfolio matrix?

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1. What are the 2 axes in a portfolio matrix?

2. Which of the following describes a 'cash cow' in the portfolio matrix?

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About This Quiz & Worksheet

A portfolio matrix is an important tool in the business world. This quiz and worksheet will test your knowledge of the use and elements of portfolio matrices.

Quiz & Worksheet Goals

These assessments will test you on the following:

  • The two axes in a portfolio matrix
  • The quadrants of a portfolio matrix
  • Quadrant designation
  • What a portfolio matrix does

Skills Practiced

Students will practice the following skills:

  • Interpreting Information- verify that you can read information regarding the axes in a portfolio matrix and interpret it accurately
  • Information Access- recall the information you've gained regarding the quadrants of a portfolio matrix
  • Knowledge Application- use your knowledge to answer questions about what a portfolio matrix does

Additional Learning

To learn more about portfolio matrices, review the accompanying lesson, What is a Portfolio Matrix in Marketing? - Definition & Model. Objectives covered will include:

  • Know what a portfolio matrix is
  • Understand how a portfolio matrix is used
  • Learn terminology related to the portfolio matrix