Positioning Strategy: Definition & Examples


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question 1 of 3

Identify the strategy when a company chooses one or two important key areas to concentrate on and excels in those areas?

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1. What type of positioning strategy is based on a constant flow of leading edge, advanced products sold to consumers for a fair price?

2. Which of the following is NOT an example of a positioning strategy?

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About This Quiz & Worksheet

The prime focus of this worksheet and quiz is to help you check what you know regarding positioning strategies, as well as their examples and functions.

Quiz & Worksheet Goals

More precisely, you'll be tested on:

  • When a company focuses on a couple key areas
  • A strategy based on selling advanced products at a fair price
  • Examples of strategies
  • A strategy focused on the elimination of wasteful procedures to help customers save
  • Identify different strategies

Skills Practiced

  • Distinguishing differences - compare and contrast topics from the lesson, such as different positioning strategies
  • Knowledge application - use your knowledge to answer questions about what positioning strategies accomplish
  • Lesson comprehension - ensure that you draw the most important information from the related lesson

Additional Learning

See how much more you can learn about positioning strategies by making use of our video lesson, Positioning Strategy: Definition & Examples. This lesson will emphasize topics like:

  • Classifications of positioning strategies
  • Unique qualities among positioning strategies
  • Real world applications of positioning strategies
  • Where positioning strategies can be used