Cognitive Dissonance & Post-Purchase Process

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The majority of tactics marketers can use to help mitigate post-purchase dissonance are part of which one of the four Ps of marketing?

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1. Which type of purchase decision is the most likely to result in post-purchase dissonance?

2. What factor or factors determine the level of post-purchase dissonance a consumer will experience?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of the importance that the post-purchase decision process has in marketing. Topics you'll need to know to pass the quiz include understanding post-purchase dissonance and ways to mitigate it.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The part of marketing most beneficial to reducing post-purchase dissonance
  • The type of purchase decision most likely resulting in post-purchase dissonance
  • The factors determining the levels of post-purchase dissonance
  • The form of marketing that's most helpful in mitigating post-purchase dissonance
  • The importance of understanding post-purchasing reactions from different market segments

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as post-purchase and dissonance
  • Reading comprehension - ensure that you draw the most important information from the related lesson on the post-purchase decision process in marketing
  • Interpreting information - verify that you can read information regarding how to mitigate post-purchase dissonance and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about marketing strategies

Additional Learning

To learn more about alleviating buyer's remorse, review the corresponding lesson on the Post-Purchase Decision Process in Marketing. This lesson covers the following objectives:

  • Understand why marketers need to pay attention to consumers' post-purchase feelings
  • Differentiate between brand loyalty and brand rejection
  • Define cognitive dissonance
  • Recognize how a consumer's level of involvement in the purchase affects their post-purchase mindstate
  • Define post-purchase dissonance
  • Know the points on the scale of purchase dissonance
  • Review how both consumers and marketers can prevent post-purchase dissonance
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