Pay Per Click (PPC) Advertising: Definition & Strategy


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How are pay-per-click ads effective?

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1. How do you win a pay-per-click ad placement over someone else?

2. For which of the following market scenarios would pay-per-click ads be useful?

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About This Quiz & Worksheet

PPC is a popular form of internet advertising. These quiz questions will ask you to define PPC advertising and understand the purpose, tools and functions of PPC ad campaigns.

Quiz & Worksheet Goals

You'll be quizzed on the following information:

  • Definition of PPC advertising
  • PPC tools
  • Definition of long-tail keywords
  • How PPC ads are chosen by search engines
  • The most popular form of PPC advertising

Skills Practiced

Skills practiced include:

  • Reading comprehension - make sure you draw the most important information on the related lesson on PPC advertising
  • Knowledge application - use your knowledge of online advertising to answer questions about popular PPC tools
  • Defining key concepts - ensure you can accurately define main phrases, such as PPC advertising and long-tail keywords

Additional Learning

If you want to get more info on this form of internet advertising, read the related lesson, Pay Per Click (PPC) Advertising: Definition & Strategy. The lesson goes over the following objectives:

  • Learn about various PPC strategies
  • Understand how targeted keywords can yield more clicks
  • Discover why PPC ads must evolve in order to stay competitive