Public Relations Agency vs. In-House PR Departments Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

A set of activities or events that are coordinated to provide mutually effective benefits for a business and the public is known as what?

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1. An independent, functioning unit designed to serve multiple businesses by helping to bridge the gap between the business and the public is known as what?

2. Which of the following is a disadvantage of in-house PR departments?

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About This Quiz & Worksheet

Test your understanding of the differences between a PR agency and an in-house PR department using this quiz and worksheet. You will be quizzed on characteristics of each PR entity.

Quiz & Worksheet Goals

Use the worksheet and quiz to gauge your knowledge of:

  • Disadvantage of in-house PR departments
  • Set of events that are coordinated to benefit businesses and the public
  • An independent unit responsible for bridging the gap between businesses and people
  • An example of what a competent PR agency should be able to do

Skills Practiced

  • Distinguishing differences - compare and contrast main topics, such as in-house PR departments and PR agencies
  • Information recall - access the knowledge you have gained regarding an example of what a competent PR agency should be capable of
  • Interpreting information - verify that you can read information regarding the cons of in-house PR departments and interpret it correctly

Additional Learning

Learn more about these agencies and departments using the lesson called Public Relations Agency vs. In-House PR Departments. You can use this lesson to cover these additional topics:

  • Purpose of PR
  • Pros and cons of PR agencies
  • Pros of in-house PR departments
  • PR expectations
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