Public Relations Research: Importance & Examples Video


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question 1 of 3

The act of creating a likable company image for the public is known as what?

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1. Which one is NOT a reason why research is important?

2. Knowing the target audience, how to reach the public, and being aware of industry happenings, is which important reason for research?

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About This Quiz & Worksheet

Several reasons exist why PR research is important, and the questions you will be introduced to on this quiz and worksheet will assess your understanding of them.

Quiz & Worksheet Goals

This quiz and worksheet contain questions regarding the following:

  • Important reason for research that includes the ability to support your claims
  • Reasons why research is important
  • Action of creating a favorable company image for the public
  • Way research affects the decisions of a public relations professional

Skills Practiced

  • Reading comprehension - be sure that you get the most important information from the lesson about PR research.
  • Information recall- utilize the knowledge you've attained about creating a company image
  • Knowledge application - use your understanding to answer questions about why research is important

Additional Learning

To learn more about PR research, take a look at the lesson called Public Relations Research: Importance & Examples. This lesson will help you accomplish the following objectives:

  • Learn the goal of research
  • Know examples of when research is performed
  • Understand what a company should do if it is presenting a product that is not meant for small children