What is Public Relations Writing? - Characteristics & Skills


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question 1 of 3

The act of presenting an acceptable company image to the public is known as what?

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1. Which of the following is NOT a skill of a good public relations writer?

2. Which of the following is NOT a characteristic of a good writing piece for public relations?

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About This Quiz & Worksheet

The questions on this quiz and matching worksheet will help you determine if you understand the specific skills needed for PR writing. You'll need to know the typical format of this type of writing and the key characteristics that define it.

Quiz & Worksheet Goals

These assessment resources will ask you to think about and choose the best answer regarding:

  • Who presents a company's image and message
  • The essential writing skills PR professionals utilize
  • Definable traits of good PR writing
  • Target audiences
  • What constitutes good writing ability

Skills Practiced

This quiz and worksheet combo will help you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related public relations lesson
  • Interpreting information - verify that you can read information regarding the structure of effective PR writing and interpret it correctly
  • Knowledge application - use your knowledge to identify target audiences

Additional Learning

Get more in-depth knowledge by viewing the accompanying lesson titled What is Public Relations Writing? - Characteristics & Skills. In this lesson, you'll learn more about:

  • Writing for multiple media outlets
  • Fact checking and researching
  • The necessity of proofreading