Pricing Structure: Examples & Overview


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question 1 of 3

What pricing structure are you employing if you are giving up higher profit margins in exchange for a greater quantity of sales?

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1. If your objective is to keep your prices high to restrict the number of consumers who can purchase your product, what is your pricing structure?

2. If you set your price according to the following formula, which pricing objective do you employ: P = R - E?

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About This Quiz & Worksheet

Pricing structure is important to be familiar with in business, and this quiz/worksheet will help you test your understanding of its forms and functions.

Quiz & Worksheet Goals

In these assessments, you'll be tested on the forms and functions of:

  • Volume pricing
  • Prestige pricing
  • Profitability pricing
  • Competitive pricing
  • Penetration pricing

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Distinguishing differences - compare and contrast the different forms of pricing structure
  • Interpreting information - verify that you can read information regarding the characteristics of penetration pricing and interpret them correctly
  • Information recall - access the knowledge you've gained regarding competitive pricing

Additional Learning

To learn more about pricing structures in business, review the accompanying lesson Pricing Structure: Examples & Overview. This lesson covers the following objectives:

  • Define price
  • Familiarize yourself with several examples of pricing structures
  • Differentiate between the given pricing structures
  • Familiarize yourself with several examples of pricing strategies
  • Differentiate between the given pricing strategies