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What Is Primary Data in Marketing Research? - Definition, Sources & Collection

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which one of the following is the best explanation of primary data?

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1. What's the usual source of primary data?

2. Which of the following is not a method of primary data collection?

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About This Quiz & Worksheet

What is primary data, and how is it collected? These are the main questions you'll be posed in this quiz and worksheet combo. You'll also need to thoroughly understand what the main source for primary data is for the quiz.

Quiz & Worksheet Goals

Use these assessment tools to test your knowledge of the following:

  • The definition of primary data
  • How to identify appropriate primary data sources for market research
  • The methods of collecting primary data

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related primary data lesson
  • Making connections - use understanding of the concept of primary data in different contexts
  • Knowledge application - use your knowledge to answer questions about primary data

Additional Learning

To learn more, review the accompanying lesson, 'What is Primary Data in Marketing Research? - Definition, Sources & Collection.' The lesson highlights the following objectives:

  • Understand the purpose of primary data collection
  • Learn how to determine the stratified random sample
  • Identify the advantages and disadvantages of using primary data
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