What Is Primary Data in Marketing Research? - Definition, Sources & Collection


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which one of the following is the best explanation of primary data?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. What's the usual source of primary data?

2. Which of the following is not a method of primary data collection?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

What is primary data, and how is it collected? These are the main questions you'll be posed in this quiz and worksheet combo. You'll also need to thoroughly understand what the main source for primary data is for the quiz.

Quiz & Worksheet Goals

Use these assessment tools to test your knowledge of the following:

  • The definition of primary data
  • How to identify appropriate primary data sources for market research
  • The methods of collecting primary data

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related primary data lesson
  • Making connections - use understanding of the concept of primary data in different contexts
  • Knowledge application - use your knowledge to answer questions about primary data

Additional Learning

To learn more, review the accompanying lesson, 'What is Primary Data in Marketing Research? - Definition, Sources & Collection.' The lesson highlights the following objectives:

  • Understand the purpose of primary data collection
  • Learn how to determine the stratified random sample
  • Identify the advantages and disadvantages of using primary data