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Consumer Privacy & Participation in Marketing Research: Issues & Challenges

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is the biggest challenge when it comes to the personal information of your customers?

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1.

What could happen to a company that doesn't protect the privacy of its customers?

A. It could go out of business.

B. It could get sued.

C. It could lose the trust of its customers.

2. What can a company do to help overcome the big challenge of keeping the personal information of customers safe?

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About This Quiz & Worksheet

Thanks to the quiz and worksheet, you can see how much knowledge you have about consumer privacy and participation in marketing research. The effects of a company not protecting the privacy of its customers and how companies can overcome the challenge of keeping personal information of customers safe are topics on the quiz.

Quiz & Worksheet Goals

You'll get to gauge your comprehension of:

  • The reason you need customer participation when conducting market research
  • Why consumer privacy is important when performing market research
  • The biggest challenge when it comes to the personal information of customers

Skills Practiced

  • Reading comprehension - ensure that you draw the most important details from the lesson on consumer privacy and participation in marketing research
  • Information recall - access the knowledge you have gained about what could happen if a company doesn't protect the privacy of its customers
  • Interpreting information - verify that you can read information about how a company can overcome the challenge of keeping personal information of customers safe and interpret it correctly

Additional Learning

Consumer Privacy & Participation in Marketing Research: Issues & Challenges is a lesson that allows you to review more about:

  • The percentage of consumers that say they won't do business if their personal information is not protected
  • Definition of market research
  • Ways to conduct market research
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