Private Brands: Definition & Examples


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question 1 of 3

Which of the following is the best explanation of a private brand?

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1. Which is not an advantage of a private brand for a retailer?

2. What's not a good example of a private brand product?

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About This Quiz & Worksheet

Private brands are important to be familiar with in business and marketing, and this quiz/worksheet will help you test your understanding of their definition and components.

Quiz & Worksheet Goals

In these assessments you'll be tested on several aspects of private brands, including:

  • Successful factors of private brands
  • Potential benefits of private brands
  • Examples of private brand products
  • Advantages of private brands
  • The definition of private brand

Skills Practiced

  • Defining key concepts - ensure that you can accurately explain private brands
  • Distinguishing differences - ensure that you can differentiate between products that are and aren't good examples of private brand products
  • Information recall - access the knowledge you've gained regarding the retail advantages of private brands

Additional Learning

To learn more about private brands from a marketing perspective, review the accompanying lesson, Private Brands: Definition & Examples. This lesson covers the following objectives:

  • Define private brand
  • Familiarize yourself with several examples of private brand products
  • Identify the retail benefits of private brands
  • Understand factors that can make private brands successful