Using PRIZM for Market Segmentation: Definition & Advantages


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Market segmentation is defined as:

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1. The PRIZM system uses data from where?

2. PRIZM data can help you learn all these things about your customers EXCEPT which?

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About This Quiz & Worksheet

The quiz and worksheet are available to aid in checking your knowledge of using PRIZM for market segmentation. What market segmentation is and how PRIZM works are some of the topics you need to know for the quiz.

Quiz & Worksheet Goals

Take advantage of the quiz and worksheet, seeing what you know about:

  • Where the PRIZM system gets its data
  • The meaning of market segmentation
  • Number of segmentation groups that have been created in PRIZM
  • Benefits of using market segmentation systems like PRIZM
  • What PRIZM data can help you learn

Skills Practiced

  • Making connections - use understanding of the concept of PRIZM to remember what it helps you learn
  • Information recall - access the knowledge you have gained about benefits of using market segmentation systems like PRIZM
  • Reading comprehension - ensure that you draw the most important information from the lesson on PRIZM and marketing segmentation

Additional Learning

Using the lesson titled PRIZM for Market Segmentation: Definition & Advantages gives you more insight on these marketing topics. Goals you can complete include:

  • Understand the goals of market segmentation
  • Determine what PRIZM stands for
  • Figure out when PRIZM can be effective
  • Review some examples of segments