Product Adaptation: Definition & Examples


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What are two primary reasons that a company will adapt a product for a foreign market?

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1. What are two product strategies that a company may employ when placing its product into a new foreign market?

2. Which of the following is an example of a tangible modification to a product?

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About This Quiz & Worksheet

Adapting domestic products for foreign markets is an important concept in business, and this quiz/worksheet will help you test your understanding of its significance as well as related principles.

Quiz & Worksheet Goals

In these assessments you'll be tested on the strategies and principles of:

  • Two reason a company would adapt a product for a foreign market
  • Strategies for foreign product placement
  • Tangible/Intangible modifications to a product
  • Examples of a necessary product adaptation

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on the reasons behind product adaptation
  • Distinguishing differences - ensure that you can differentiate between tangible and intangible product adaptations
  • Information recall - access the knowledge you've gained regarding involuntary product adaption and the physical modification of products

Additional Learning

To learn more about product adaptation in business, review the accompanying lesson titled Product Adaptation: Definition & Examples. This lesson covers the following objectives:

  • Define product adaptation
  • Understand the reasons for market adaptation
  • Differentiate between standardization and adaptation
  • Familiarize yourself with several different forms of product adaptation
  • Understand the significance of intermediaries