What Is Product Advertising? - Definition, Methods & Examples


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question 1 of 3

Which of the following is the best explanation of product advertising?

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1. You run a television ad listing the features of your new car model and the features of your leading competitor's model. What form of product advertising are you employing?

2. You are a small retailer who has been approached by a manufacturer who offers to contribute some advertising dollars for a television ad focusing on a sale of its products in your store. What type of advertising is the manufacturer proposing?

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About This Quiz & Worksheet

There are many different methods of product advertising, and this quiz/worksheet will help test your understanding of them and their examples.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following items:

  • Point-of-purchase advertising
  • Cooperative advertising example
  • Informational promotions
  • Best explanation of product advertising
  • Comparative advertising example

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related product advertising lesson
  • Defining key concepts - ensure that you can accurately define product advertising methods phrases, such as point-of-purchase advertising and comparative advertising
  • Information recall- access the knowledge you've gained regarding examples of product advertising methods

Additional Learning

To learn more about the definition and methods of product advertising, review the corresponding lesson called What is Product Advertising? - Definition, Methods & Examples. The lesson will address the following objectives:

  • Defines product advertising
  • Provides a list of product advertising distribution channels
  • Explores the methods of product advertising
  • Gives examples of product advertising methods
  • Explains how more than one product advertising method can be used at the same time