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Product Assortment: Definition & Strategy Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is the best explanation of product assortment?

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1. Which characteristic of product assortment relates to the number of product lines a company has available?

2. What characteristic of product assortment relates to the number of products in each product line?

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About This Quiz & Worksheet

Focusing on all that a particular company may sell to consumers, this quiz and corresponding worksheet will help you gauge your knowledge of the product assortment strategy. Topics you'll need to know to pass the quiz include understanding the best explanation of product assortment as well as knowing the feature involving the number of product lines a company has available.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review these terms:

  • Product assortment
  • Length
  • Breadth
  • Consistency
  • Depth

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding the best explanation of product assortment and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the feature involving the number of product lines a company has available
  • Defining key concepts - ensure that you can accurately define main phrases and terms, such as consistency and depth

Additional Learning

To learn more about when to keep things the same or mix it up, review the corresponding lesson called Product Assortment: Definition & Strategy. This lesson will help you:

  • Understand what product assortment is
  • Identify the four main ways a company can sort its products
  • Describe the characteristics of each strategy
  • Explain when it might be appropriate to involve a mix of strategies
  • Appreciate how to identify the number of products a company sells
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