What Is the Product Development Process?


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question 1 of 3

Which one of the following is the best explanation of the product development process?

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1. If you are scanning your company's external environment looking for unmet needs and wants, at what stage of product development are you working?

2. If you are sending out products to a small group of customers who will try and evaluate the product for you, what type of test are you employing?

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About This Quiz & Worksheet

The product development process is an effective method of designing, testing and launching a product, and this quiz/worksheet combo will help you test your understanding the stages of developing a product. Topics you'll need to know to pass this quiz include the stages of product development, beta testing and opportunity identification.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following:

  • Define the product development process
  • Identify stages of product development
  • Product testing
  • Understand the objectives of the process

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related business lesson
  • Making connections - use understanding of the concept identifying and capitalizing market opportunities
  • Knowledge application - use your knowledge to answer questions about identifying the stages in product development

Additional Learning

To learn more about product development, review the accompanying lesson called What is the Product Development Process? This lesson covers the following objectives:

  • Learn about opportunity identification
  • Recall the stages of product development and their purposes
  • Define product design, testing and market identification