Quiz & Worksheet - Product Differentiation in Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which statement best describes product differentiation?

A strategy that consists of making some feature, physical attribute, or other substantive difference between a product and all other possible alternatives The result of research and development when an entirely new product is discovered.

Dividing an entire market up into smaller segments that share unique characteristics so that products can be specifically marketed to them based on their needs. None of these statements accurately describes product differentiation.

Worksheet

Print Product Differentiation in Marketing: Examples, Strategies & Definition Worksheet

1. Which of the following answers is NOT a condition for the ideal use of product differentiation?

It's not expensive
It doesn't alienate existing customers
It justifies at least a 20% increase in price
It appeals to new customers

2. Which of the following is an example of product differentiation?

A computer company building the fastest personal computer for high-end users
A consumer electronics manufacturer that designs and produces an MP3 player as cheaply as possible to pursue a low-case strategy
A barbershop that offers a 5 minute head massage with every cut
None of these examples demonstrate product differentiation.

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About This Quiz & Worksheet

Focusing on perhaps the best strategy to stay in business, this quiz and corresponding worksheet will help you gauge your knowledge of product differentiation in marketing. Topics you'll need to know to pass the quiz include understanding the best explanation of product differentiation as well as knowing the reasons for using product differentiation.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

Definition of product differentiation
Benefits of differentiation
Examples of product differentiation
Characteristics of product differentiation
Relationship with a low-cost strategy

Skills Practiced

This worksheet and quiz will let you practice the following skills:

Interpreting information - verify you can read information regarding the benefits of differentiation and interpret it correctly
Knowledge application - use your knowledge to answer questions about the relationship with a low-cost strategy
Reading comprehension - ensure that you draw the most important information from the related product differentiation lesson

Additional Learning

To learn more about capturing the consumer's interest, review the corresponding lesson called Product Differentiation in Marketing: Examples, Strategies & Definition. This lesson will help you: