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Product Differentiation in Marketing: Examples, Strategies & Definition

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which statement best describes product differentiation?

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1. Which of the following answers is NOT a condition for the ideal use of product differentiation?

2. Which of the following is an example of product differentiation?

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About This Quiz & Worksheet

Focusing on perhaps the best strategy to stay in business, this quiz and corresponding worksheet will help you gauge your knowledge of product differentiation in marketing. Topics you'll need to know to pass the quiz include understanding the best explanation of product differentiation as well as knowing the reasons for using product differentiation.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Definition of product differentiation
  • Benefits of differentiation
  • Examples of product differentiation
  • Characteristics of product differentiation
  • Relationship with a low-cost strategy

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding the benefits of differentiation and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the relationship with a low-cost strategy
  • Reading comprehension - ensure that you draw the most important information from the related product differentiation lesson

Additional Learning

To learn more about capturing the consumer's interest, review the corresponding lesson called Product Differentiation in Marketing: Examples, Strategies & Definition. This lesson will help you:

  • Understand what product differentiation is
  • Describe why a company would need to differ its products
  • Identify the ways a company tries to stay in business
  • Explain how product differentiation might look in the real world
  • Appreciate how such a strategy could benefit a business best
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