Product Line Extension: Definition, Strategies & Example


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question 1 of 3

If you own a company that makes a well-known cracker called Tasty Cracker, and you decide to make a strawberry-flavored Tasty Cracker, you are undergoing a what?

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1. What is it called when a company uses an existing brand to create totally different product categories?

2. Making a package of candy in a different size is considered what type of extension?

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About This Quiz & Worksheet

The target of this quiz/worksheet is to examine your knowledge of topics regarding the use of branding via multiple example questions.

Quiz & Worksheet Goals

To be clear, we'll ask you about:

  • Companies who make variations of products
  • When companies create a different product with the same brand
  • Features of brand extension

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about slight changes to products
  • Reading comprehension - ensure that you draw the most important information from the related product line extension lesson
  • Interpreting information - verify that you can read information regarding types of extensions and interpret it correctly

Additional Learning

Continue your discovery of knowledge about these concepts with the use of our lesson by the title of Product Line Extension: Definition, Strategies & Example. Read this lesson to learn more about:

  • What product line/brand extension are
  • Examples of product line/brand extension
  • Distinctions between product line/brand extension