Product Lines: Definition & Explanation - Quiz & Worksheet

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What's the best explanation of a product line?

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1. Which one of the following is not one of the usual roles of a product line manager?

2. Which one of the following is not a typical type of brand identification?

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About This Quiz & Worksheet

Product lines are important to be familiar with in marketing, and this quiz/worksheet will help you test your understanding of their components and significance.

Quiz & Worksheet Goals

In these assessments you'll be tested on several aspects of product lines, including:

  • How best to describe them
  • Management roles
  • Brand identification
  • Stages of a product life cycle

Skills Practiced

Test the following skills by answering quiz questions:

  • Distinguishing differences - compare and contrast different stages of the product life cycle
  • Defining key concepts - ensure that you can accurately define product line
  • Information recall - access the knowledge you've gained regarding brand identification and the roles of a product line manager and

Additional Learning

To learn more about the significance of product lines in marketing review the accompanying lesson titled Product Lines: Definition & Explanation. This lesson covers the following objectives:

  • Define product line
  • Know the responsibilities of product line managers
  • Understand what brand identification is and its significance to product lines
  • Familiarize yourself with the four phases of the product line life cycle
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