What Is Product Packaging in Marketing? - Definition, Types & Importance Video


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question 1 of 3

What is NOT a purpose of packaging?

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1. How would you define brand recognition?

2. Package design created to elicit a quick purchase made without much thought is capitalizing on what type of consumer behavior?

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About This Quiz & Worksheet

In addition to providing an opportunity to market products with a unique combination of graphics and an enticing shape or form, product packaging also serves practical purposes. This quiz/worksheet combo tests your understanding of the wide range of factors that are incorporated into product packaging.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following:

  • Role(s) of product packaging
  • Product packaging and its influence on consumers
  • Required information on packaging
  • Characteristic of products that are easily identifiable

Skills Practiced

  • Knowledge application - use your knowledge to identify the different elements of product packaging
  • Reading comprehension - ensure that you draw the most important information from the related business lesson
  • Information recall - use what you've learned regarding the purpose(s) of product packaging

Additional Learning

To learn more, review the accompanying lesson titled What Is Product Packaging in Marketing? - Definition, Types & Importance. This lesson covers the following objectives:

  • Understand the different features of product packaging
  • List the elements of product packaging that are required
  • Cite examples of the ways product packaging can boost sales
  • Explain the marketing function of product packaging