The Marketing Mix: Product, Place, Price & Promotion

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The marketing mix consists of

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1. Brenda's Beauty Salon offers customers a _____.

2. The four types of promotion are

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About This Quiz & Worksheet

This quiz/worksheet combo will help you determine your understanding of marketing principles and how they work together to create a plan. You will be assessed on the different elements that make up the marketing mix.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • The components of the marketing mix
  • Types of promotion
  • The term used to describe how much someone is prepared to give up for a particular product or service
  • Something you pay for, but don't physically own

Skills Practiced

You can use this quiz and worksheet to implement the following skills:

  • Critical thinking - apply relevant concepts to examine information about the parts of the marketing mix in a different light
  • Knowledge application - use your knowledge to answer a question about a term used to describe an intangible item
  • Information recall - access the knowledge you've gained regarding types of promotions

Additional Learning

To learn more about marketing strategies, review the accompanying lesson called The Marketing Mix: Product, Place, Price & Promotion. This lesson covers the following objectives:

  • Explain the importance of the marketing mix
  • Understand the 4 P's
  • Explain why place is important
  • Differentiate between tangible and intangible items
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