Positioning and Differentiation in Consumer Marketing - Quiz & Worksheet


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question 1 of 3

What is positioning?

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1. When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:

2. What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?

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About This Quiz & Worksheet

This quiz and worksheet combo can help you gauge your knowledge of positioning and differentiation. To excel in the quiz, you'll need to understand the definition of positioning and be able to identify key marketing characteristics.

Quiz & Worksheet Goals

This quiz and worksheet combo can help you assess your understanding of:

  • Meaning of positioning
  • A graphical method for showing two or more dimensions
  • Term for changing consumers' perceptions
  • Way to showcase product superiority

Skills Practiced

This quiz and worksheet can help you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related positioning lesson
  • Defining key concepts - ensure that you can accurately define main phrases related to the various marketing strategies
  • Problem solving - use acquired knowledge to solve real-life marketing scenarios

Additional Learning

To learn more about product positioning and differentiation, review the lesson called Positioning and Differentiation in Consumer Marketing. This lesson covers the following objectives:

  • Define positioning
  • Identify how companies differentiate their products
  • Determine the purpose of representing two or more dimensions for consumers
  • Understand how marketers identify key characteristics that are important to a target market