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What Is Product Strategy? - Examples & Definition Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What exactly are you seeking to sell to potential customers is which element of the product strategy?

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1. Place is critical to the product strategy because?

2. The product strategy is similar to ____.

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About This Quiz & Worksheet

Companies utilize product strategy in strategic planning and marketing to identify the direction of the company's activities, and this quiz/worksheet combo will help you test your understanding of the concept. You'll be assessed on your knowledge of elements and examples of product strategy.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Determining customer's unmet desire
  • Importance of place to product strategy
  • Elements of product strategy

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related management lesson
  • Information recall - access the knowledge you've gained regarding product strategy
  • Knowledge application - use your knowledge to answer questions about outlining the vision of a product

Additional Learning

To learn more about management, review the accompanying lesson titled What is Product Strategy? - Examples & Definition. This lesson covers the following objectives:

  • Learn how companies use product strategy
  • Understand the elements of product strategy
  • Identify and analyze examples of product strategy
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