Project Marketing for New Construction Real Estate


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question 1 of 3

New construction experts agree that approximately _____ of the total budget should be allocated for advertising costs.

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1. If a builder was interested in branding his new development of log cabin homes, his branding would NOT include creating a logo that depicted _____.

2. Some of the advantages of purchasing a new home rather than an older one might be an attractive park nearby, easily available shopping, and _____.

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About This Quiz & Worksheet

This quiz and worksheet combo will test your knowledge of what goes into a marketing plan. You will be quizzed on marketing concepts such as branding, advertising and keys to builder success.

Quiz & Worksheet Goals

Use this quiz to test your knowledge about the following topics:

  • Minimum percentage of budget for advertising
  • Communicating vision with logo design
  • Components of an effective marketing strategy
  • Characteristics of successful builders

Skills Practiced

This quiz and worksheet will test you on the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related marketing for new construction lesson
  • Information recall - access the knowledge you've gained regarding advantages of buying a newly constructed home
  • Knowledge application - use your knowledge to answer questions about marketing strategies
  • Interpreting information - verify that you can read information regarding branding and interpret it correctly

Additional Learning

To learn more about marketing for new construction, review the accompanying lesson called Project Marketing for New Construction Real Estate. This lesson covers the following objectives:

  • Compare yesterday's marketing plans with today's
  • Identify the importance of data in marketing plans
  • Gather important information through research before a location is chosen