Goals of Promotion and the Marketing Mix


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Why do businesses use a promotional message when products are very well established?

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1. What does a company use as a promotional goal that makes consumers choose one brand over its competition?

2. The Janson Corporation has been open for less than a year. Why would it need to do an informative promotion?

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About This Quiz & Worksheet

These practice assessments help you study by asking you to identify and apply the goals of promotion given a description of what the goal aims to do or an example situation.

Quiz & Worksheet Goals

These practice questions are here to help your review:

  • The strategy for products already well-established
  • The goal to have one brand chosen over another
  • When a consumer need is converted into interest
  • What brand switching involves
  • Best uses of the reminder strategy

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related promotion as a marketing strategy lesson
  • Interpreting information - verify you can read information regarding when a consumer need is converted into interest and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about what brand switching involves

Additional Learning

With the lesson titled Goals of Promotion and the Marketing Mix, you will be able to learn more about these concepts and use the information in the lesson to:

  • Understand the purpose of promotion
  • Identify the two types of products that can be promoted
  • Describe how marketing managers can educate, persuade or remind consumers
  • Appreciate the most appropriate strategy for each type of product