Promotion in the Marketing Mix


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question 1 of 3

Promotion refers to how companies _____ with their customers.

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1. Which is not an element of promotion:

2. Which of these statements is true:

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About This Quiz & Worksheet

Looking at the best way to get others to realize what you're offering, this quiz and corresponding worksheet will help you gauge your knowledge of promotion in the marketing mix. Topics you'll need to know to pass the quiz include understanding what promotion means as well as knowing the elements of promotion.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Definition of promotion
  • Characteristics of the types of promotion
  • Example of public relations
  • Goal of promotion

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding the goal of promotion and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the characteristics of the types of promotion
  • Reading comprehension - ensure that you draw the most important information from the related promotion lesson

Additional Learning

The corresponding lesson, Promotion in the Marketing Mix, can help you learn more about how to really get out there and sell. This lesson will help you:

  • Understand where promotion falls in the marketing mix
  • Describe the importance of promoting your products
  • Identify the five different ways to promote what you are selling
  • Explain the characteristics of each type of promotion
  • Appreciate when personal selling might be most appropriate