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Promotional Message: Example & Overview Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Promotional messages are _____.

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1. Which of the following is NOT an objective of promotion?

2. How many types of promotional messages are there?

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About This Quiz & Worksheet

You can use this quiz/worksheet combo to gauge your understanding of promotional objectives, channels and strategies. You will be quizzed on terms and types discussed in the accompanying lesson.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • What promotional messages are
  • Objectives of promotion
  • The number of types of promotional messages
  • The most expensive type of promotional message
  • The different types of promotional channels

Skills Practiced

This worksheet and quiz will allow you to test the following skills:

  • Reading comprehension - ensure that you draw the most important information regarding the ways in which to communicate a promotional message
  • Information recall - access the knowledge you've gained regarding promotional channels
  • Knowledge application - use your knowledge to answer questions about types of promotional strategies

Additional Learning

To learn more about this subject, review the accompanying lesson called Promotional Message: Example & Overview. This lesson covers the following objectives:

  • Describe what promotion is
  • Identify the four Ps of the marketing mix
  • Note the five main objectives of promotional messages
  • Explain the types of promotional messages
  • Discuss the channels used to communicate promotional messages to target audiences
  • List the main promotional strategies
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