Promotional Strategies in Marketing: Types & Examples


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question 1 of 3

To which category does placing a candy rack at the cash register belong?

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1. Why should a company implement customer surveys?

2. Why would your company give a portion of sales to breast cancer?

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About This Quiz & Worksheet

Taking a look at the best way to get others to realize what you're offering, this quiz and corresponding worksheet will help you gauge your knowledge of promotional strategies in marketing. To pass the quiz, you'll need to be able to understand why a company should implement customer surveys and identify the type of strategy that would include activities like placing a candy rack at a cash register.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • A strategy that involves donating to charity
  • Selling to a customer without face-to-face contact
  • Promotion by giving away a free product

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information about reasons to implement customer surveys and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the characteristics of various promotional strategies
  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson

Additional Learning

To learn more about how to really get out there and sell, review the corresponding lesson called Promotional Strategies in Marketing: Types & Examples. This lesson will help you:

  • Understand the purpose of marketing
  • Describe what promotion involves
  • Identify where promotion falls within the marketing mix
  • Explain how to have a valid understanding of your audience
  • Appreciate the main types of promotiona; strategies