What is Proximity Marketing? - Definition & Examples


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question 1 of 3

What is the difference between proximity marketing and location-based marketing?

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1. What kinds of businesses can use proximity marketing?

2. What is a push notification?

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About This Quiz & Worksheet

Take a look at the quiz and worksheet so you can assess your familiarity with proximity marketing. You need to know what this marketing involves and understand how it differs from location-based marketing for the quiz.

Quiz & Worksheet Goals

You can test your comprehension of:

  • An aspect of a store that influences customer behavior
  • The meaning of a push notification
  • Difference between proximity marketing and location-based marketing
  • Types of businesses that could use proximity marketing

Skills Practiced

  • Distinguishing differences - compare and contrast main topics, such as location-based marketing and proximity marketing
  • Information recall - access the knowledge you have gained about the local distribution of advertising content associated with a particular place
  • Reading comprehension - ensure that you draw the most important information from the lesson on proximity marketing

Additional Learning

What is Proximity Marketing? - Definition & Examples is a lesson you can access any time you want to study more about:

  • Statistics regarding proximity marketing
  • How location-based marketing works
  • Examples of companies thriving with proximity marketing