Psychographic Segmentation in Marketing: Definition & Examples


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Which of the following is the best explanation of psychographic segmentation?

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1. Which one of the following is not a psychographic approach to segmentation?

2. Which one of the following is a psychographic factor utilized in psychographic segmentation?

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About This Quiz & Worksheet

This quiz and worksheet will help test your understanding of psychographic segmentation. Topics on the quiz include psychographic factors.

Quiz & Worksheet Goals

Use these tools to measure your knowledge of the following:

  • Explanation of psychographic segmentation
  • Psychographic approaches to segmentation
  • Psychographic factors utilized in psychographic segmentation
  • Primary rationale for using psychographic market segmentation

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related business lesson
  • Interpreting information - verify that you can read information regarding psychographic segmentation and interpret it correctly
  • Knowledge application - use your knowledge to identify psychographic approaches to segmentation

Additional Learning

To learn more, review the lesson Psychographic Segmentation in Marketing: Definition & Examples, which covers the following topics:

  • Definition of psychographic segmentation
  • Conceptual framework of psychographic segmentation
  • Examples of psychographic segmentation