Psychographics in Marketing: Definition & Examples


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Psychographics is:

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1. The following is a good example of a potential psychographic question:

2. These are two popular methods of collecting psychographic data:

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About This Quiz & Worksheet

What are psychographics in marketing? To see what you know about this concept and examples, use the quiz and worksheet.

Quiz & Worksheet Goals

Use these tools to test your understanding of:

  • The meaning of psychographics
  • How to apply psychographic data to make marketing decisions
  • Ways to collect psychographic data
  • Psychographic questions

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on psychographics in marketing
  • Making connections - use what you know about psychographics to understand its role in making marketing decisions
  • Information recall - access the knowledge you have gained about a good example of a potential psychographic question

Additional Learning

Complete the lesson titled Psychographics in Marketing: Definition & Examples to review more about these marketing principles. Some tasks you can complete include:

  • Determine what demographic data is
  • Understand the goals of psychographics
  • Figure out how psychographics are applied to marketing