Why Companies Use Public Relations


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question 1 of 3

Which of the following elements is NOT part of the public relations process?

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1. What would be an example of a sponsorship?

2. The CEO of your company is invited to speak on CNN about your company's success. He is going to use this opportunity to advertise your new product, a computer that is more than 30% faster than the best computer currently sold on the market. What is this an example of?

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About This Quiz & Worksheet

This quiz and corresponding worksheet gauge your understanding of public relations in marketing. Topics you'll need to know to pass the quiz include examples of consumer education campaigns.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Effects of public relations
  • Examples of sponsorships
  • Examples of new product publicity
  • Reasons for product placement

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Reading comprehension - ensure that you draw the most important information from the lesson on public relations in marketing
  • Information recall - access the knowledge you've gained regarding the effects of public relations
  • Knowledge application - use your knowledge to answer questions about how companies can promote new products using public relations

Additional Learning

To learn more about this topic, review the accompanying lesson called Why Companies Use Public Relations. This lesson covers the following objectives:

  • Define and identify the characteristics of public relations
  • Understand the goals of publicity
  • Recognize the strengths of public relations' tools, such as product placement, consumer education, and sponsorship