Public Relations Management: Skills, Activities & Departmental Structure


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Why do companies allocate time and resources on preparation of media kits?

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1. Identify which of the following is NOT an example of external communication:

2. An IT company is using 3% of its profit to finance the building of a new wing in a local hospital in an effort to improve its corporate image. What is this an example of?

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About This Quiz & Worksheet

Public relations play a central role in creating an effective communication strategy for a company. This quiz/worksheet combo will help you test your understanding of its strategies.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Public relations
  • Different public relations strategies
  • Types of communication
  • Key terminology

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related public relations lesson
  • Information recall - access the knowledge you've gained regarding public relations
  • Knowledge application - use your knowledge to answer questions about public relations

Additional Learning

To learn more about public relations, review the accompanying lesson on Public Relations Management: Skills, Activities, & Departmental Structure. This lesson covers the following objectives:

  • Learn the meaning of public relations
  • Understand different public relations strategies
  • Differentiate types of communication
  • Learn industry terminology