How Public Relations Is Different from Advertising


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question 1 of 3

In the world of public relations, goodwill refers to _____

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1. The five functions of public relations are _____.

2. How is advertising described compared to public relations?

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About This Quiz & Worksheet

Together, this quiz and worksheet will help you check your understanding of the purposes of public relations and advertising, as well as how they relate to broader promotional marketing efforts.

Quiz & Worksheet Goals

These assessments will test your knowledge of:

  • The definition of goodwill
  • The functions of public relations
  • How public relations and advertising differ
  • Examples of public relations and advertising

Skills Practiced

  • Defining key concepts - ensure that you can define the different goals and functions of public relations and advertising
  • Distinguishing differences - compare and contrast public relations and advertising
  • Knowledge application - use your understanding to identify examples of public relations and advertising

Additional Learning

To learn more about public relations and advertising, review the accompanying lesson called Public Relations vs. Advertising. This lesson will help you:

  • Understand how public relations differs from advertising
  • Understand the functions of public relations
  • Define goodwill
  • Recognize examples of public relations and advertising