What is Publicity?


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question 1 of 3

What is the definition of publicity?

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1. What are the four Ps of marketing?

2. Which of the following is a difference between publicity and marketing?

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About This Quiz & Worksheet

Publicity can be confused with similar forms of communication like marketing, and this quiz/worksheet will evaluate your understanding of both terms.

Quiz & Worksheet Goals

In these assessments you'll be tested on the following:

  • Term for a set of events created to bring attention to a product or service
  • Difference between publicity and marketing
  • Four Ps of marketing in the lesson
  • Definition of publicity
  • Term of which word of mouth is an example

Skills Practiced

This quiz and worksheet allow you to test the following skills:

  • Defining key concepts - ensure that you can accurately define key terms, such as publicity
  • Distinguishing differences - compare and contrast topics from the lesson, such as publicity and marketing
  • Information recall - access the knowledge you've gained regarding the four Ps of marketing

Additional Learning

To learn more about publicity and marketing, review the accompanying lesson called What is Publicity? This lesson will help you achieve the following objectives:

  • Understand why publicity is commonly confused with other forms of communication
  • Learn how publicity is a part of marketing
  • Know the category that newspapers and ads fall in