Puffery in Advertising: Definition & Examples


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question 1 of 3

_____ is a legal advertising technique that uses broad exaggerated claims about a product or service that are a matter of opinion, or subjective, in nature.

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1. Which of the following is the best example of advertising puffery?

2. Which of the following is an example of false advertising, if we assume that the statement made is NOT literally true?

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About This Quiz & Worksheet

What is puffery? Can you identify an example of it? Find out by using this multiple-choice quiz/worksheet combo to test your knowledge of puffery in advertising.

Quiz & Worksheet Goals

Measure your understanding of the following:

  • Subjective, exaggerated claims about a product or service
  • An example of advertising puffery
  • An example of false advertising
  • True/false statements related to puffery and false advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information about puffery from the related advertising lesson
  • Distinguishing differences - compare and contrast topics from the lesson, such as puffery and false advertising
  • Knowledge application - use your knowledge to answer questions about examples of puffery and false advertising in practice

Additional Learning

Check out the associated lesson, Puffery in Advertising: Definition & Examples, for more details about this advertising strategy. This lesson covers the following topics:

  • The thin line between puffery and false advertising
  • Puffery in real-world ad campaigns
  • Legality of puffery