Pull Strategy in Marketing: Definition & Examples - Quiz & Worksheet


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question 1 of 3

What is a pull strategy?

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1. What are pull tactics?

2. What is the point of the customer relationship management pull tactic?

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About This Quiz & Worksheet

Use this quiz to see how well you understand pull strategy as it relates to marketing. Quiz questions ask you to define key terms and identify the purpose of several pull tactics.

Quiz & Worksheet Goals

Questions in this quiz ask you to:

  • Define pull strategy
  • Define pull tactics
  • Recall different pull tactics and their uses

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about marketing in a different light
  • Defining key concepts - ensure that you can accurately define main phrases, such as pull strategy and pull tactic
  • Distinguishing differences - compare and contrast the use of different pull tactics, such as advertising and mass media promotion, sales promotions, and discounts

Additional Learning

For additional reinforcement on pull strategies, see the lesson called Pull Strategy in Marketing: Definition & Examples. This lesson provides real-world examples of pull strategies, including:

  • Newspaper ads
  • Online banner ads
  • Customized computer operations
  • Consumer sales services