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Pull Strategy in Marketing: Definition & Examples

Chapter 6 / Lesson 30 Transcript

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Quiz & Worksheet - Pull Strategy in Marketing Quiz
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question 1 of 3

What is a pull strategy?

A form of communication in which you tell customers to take a look around and let you know if they need anything A technique used by companies to identify and communicate with their audience

A technique used to bring the customer to you A form of personal interaction in which you stand close to customers while they look at merchandise

Worksheet

Print Pull Strategy in Marketing: Definition & Examples Worksheet

1. What are pull tactics?

Advertising and mass media promotion, word-of-mouth referrals, sales promotions and discounts and customer relationship management
Sales pitches during which you introduce yourself to the customer, confirm the customer likes the product and write up the sale
Social media, billboards, convention booths and door-to-door sales
Sales presentations, door-to-door sales and in-store sales

2. What is the point of the customer relationship management pull tactic?

To show customers you understand and care about what they want
To communicate with as many consumers as possible by placing ads on television or the radio, distributing flyers, sponsoring sports teams or using social media
To confirm the sale
To show off your knowledge

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About This Quiz & Worksheet

About This Quiz & Worksheet

Use this quiz to see how well you understand pull strategy as it relates to marketing. Quiz questions ask you to define key terms and identify the purpose of several pull tactics.

Quiz & Worksheet Goals

Questions in this quiz ask you to:

Define pull strategy
Define pull tactics
Recall different pull tactics and their uses

Skills Practiced

Critical thinking - apply relevant concepts to examine information about marketing in a different light
Defining key concepts - ensure that you can accurately define main phrases, such as pull strategy and pull tactic
Distinguishing differences - compare and contrast the use of different pull tactics, such as advertising and mass media promotion, sales promotions, and discounts

Additional Learning

For additional reinforcement on pull strategies, see the lesson called Pull Strategy in Marketing: Definition & Examples. This lesson provides real-world examples of pull strategies, including:

Newspaper ads
Online banner ads
Customized computer operations
Consumer sales services

Final Exam

Business Strategy: Help & Review

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Chapter Exam

Marketing Strategy: Help & Review

Status: Not Started

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