Using Qualitative Data for Demand Forecasting


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question 1 of 3

If you're seeking qualitative data for demand forecasting, what kind of people should be in your focus group?

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1. If you are selling exercise balls specially designed for women over 30 years of age, who should be in your group of experts for a focus group that will help you forecast demand?

2. Which of the following is included in the qualitative method for demand forecasting?

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About This Quiz & Worksheet

This quiz and worksheet can help check your knowledge of using qualitative data for demand forecasting. You will need to know how demand forecasting works for the quiz.

Quiz & Worksheet Goals

These assessments can help assess your understanding of:

  • Definition of demand forecasting
  • Types of businesses that benefit from using the qualitative method of demand forecasting
  • Type of people to include for the focus group for qualitative data used in demand forecasting
  • Things included in the qualitative method

Skills Practiced

  • Information recall - retrieve the information you gained about the meaning of demand forecasting
  • Knowledge application - use your knowledge to answer a question about the things to include in the qualitative method
  • Interpreting information - verify that you can read information regarding the types of businesses that benefit from using the qualitative method of demand forecasting and interpret it correctly

Additional Learning

Learn even more about this type of data using the lesson, Using Qualitative Data for Demand Forecasting. This lesson can help you cover these other topics:

  • Purpose of demand forecasting
  • Benefits of using a focus group
  • Structure of surveys
  • Components of the qualitative method