Quantitative vs. Qualitative Research in Marketing


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question 1 of 3

Which market research method gives you the numbers so you can backup your decision?

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1. Which of these methods is NOT used in quantitative market research?

2. Which of these methods is used in qualitative research?

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About This Quiz & Worksheet

With these assessments, you can discover what you know about quantitative and qualitative research in marketing. Topics on the worksheet/quiz include a market research method that provides numbers to help with a decision and methods that are used for a specific type of market research.

Quiz & Worksheet Goals

The quiz/worksheet will test how much you know about the following:

  • Qualitative research methods
  • A true statement about market research
  • Market research to see what color a company's customers like

Skills Practiced

  • Reading comprehension - make sure you know the most important information from the related lesson on quantitative and qualitative research in marketing
  • Information recall - access the knowledge you've gained regarding the type of research a company would use when evaluating their customers for what color they prefer
  • Interpreting information - verify that you can read information regarding research methods and interpret it correctly

Additional Learning

For more on marketing research, feel free to watch the video lesson called Quantitative vs. Qualitative Research in Marketing. You'll be covering these key areas:

  • The reason businesses use market research
  • Accurate results
  • In-depth discussion to gain information